BSM Media developed a strategic campaign to engage mom Social Spotters influencers in Canada to promote and build excitement around Mind the Gap’s launch at Canadian retailers. BSM Media’s strategy was to make it easy for consumers to find the game by highlighting social posts in the aisle of the store. Highly screened and vetted…
While brands have proven results with Instagram, Facebook & Twitter- Engagement rates on Tiktok sometimes double their social counterparts. As a trendsetter in marketing to moms, it’s no surprise that BSM Media is active on Tik Tik. For Halloween, Party City partnered with BSM Media to create influencer content on Tik Tok to showcase the…
BSM Media and Mom Select Social Spotter Influencers teamed up with top leading children’s brand-Just Play to share their favorite toys during the holiday season. Over the course of 6 months, BSM Media engaged 450 unique mom influencers to purchase Just Play toys at selected retailers and then post the toys in-use at home.…
BSM Media’s mom influencers team up with top leading brands like Kellogg’s to share their favorite products for busy moms. Kellogg’s Joyböl smoothie bowls launched in 2018 with the purpose of bringing food joy to busy, on-the-go consumers looking for a conveniently satiating, creamy + crunchy, layered food experience. Who better than to promote a…
Leading fruit brand partnered with BSM Media to execute #SilverLiningSelfies – an initiative aimed at spreading optimism & hope during these unprecedented times by having moms write the Silver Lining of staying at home on a Dole Banana. The moms then held the banana up like a smile and shared their selfie across social media.…
Skyrocket partnered with BSM Media to support & promote the launch of their new product, Blume Baby Pops, by utilizing our signature Social Spotters campaign. This drove 40+ moms into store across the country, featuring where to find & purchase the new product. We also collaborated with moms who worked on previous Blume Dolls campaigns to continue to…
A top global toy brand partnered with BSM Media to create an in-home experience when Covid 19 forced them to cancel public playground events. Their goal was to promote & build excitement around Little Tikes World’s Biggest Play Date and engage moms in hosting their own in-home playdate party. Through a layered approach of social posts…
In the first week of school cancellation and stay at home orders, many mom influencers were hit with the cancellation of brand campaigns. Some mom bloggers reported 90% of their income disappearing overnight. Many of these women are single moms or women who supplement their family income. Many are influencers who support Little Bites throughout…
As a way to say thank you to Hanes for manufacturing masks to aid healthcare workers across the country, BSM Media reached out to our network of 25,000+ moms, asking them to share a post or story, sharing their gratitude for Hanes. They used the hashtag #ThankfulThursday and tagged Hanes in their posts to share…
Just Dance partnered with BSM Media to promote the new Just Dance 2020 during the peak of Black Friday & holiday shopping season. To do so, we collaborated with 39 Mom Social Influencers & Bloggers to host Zoom Dance parties to showcase how fun & interactive the game with virtual friends and through high-quality social…
