Marketing to the Mom of College Bound Gen Zers
If current tuition rates are any indication, college and university recruitment is big business. Competition is high as enrollment numbers continue an upward trend year over year to the latest number of 20.5 million students in fall 2016, according to a report by the National Center for Education Statistics (NCES). Whether your brand offers products for students or you are part of a marketing team at a college or university, recent research by BSM Media offers valuable insights on engaging with student populations and decision makers. BSM Media’s unique programs…