What We Know – Page 16

The Precious Girls Club

If you’ve read my blog, heard me on Mom Talk Radio or read one of my articles on Desexualizing Six Year Olds, you know that I’ve been working on an exciting new project, the Precious Girls ClubTM. It’s a new virtual world website and chapter book series for young girls. Since it’s from Precious Moments®, the site has all the same wholesome values we associate with this trusted brand and those we are trying to instill in our own children like loving, caring and responsibility. These values are reinforced throughout…

More from the Campaign Trail….

Since I’m always interested in the attitudes and intentions of Moms, we recently polled Moms nationwide on a topic that is on everyone’s minds these days: campaign 2008. We know that Moms are planning to come out to the polls and we know the hot-button issues in the Presidential race. But, debate topics aside, what do Moms really think about what they’re seeing on the campaign trail? Let’s find out. Here are some of the results of our most recent Presidential Campaign Survey. Moms on the Election: 63% try to stay…

Relationships Are Key When Marketing to Mothers

What is your agency’s definition of “relationship”? For almost two decades, I’ve written and preached about the importance of relationships when it comes to marketing to mothers. Today more than ever, taking the time to establish meaningful relationships is imperative, particularly with mommy bloggers. The backlash that can occur when public relations and marketing agencies don’t take the time to get to know their target consumers has been well chronicled online in blog posts, tweets and social networks. Nothing can ignite the fuse between bloggers and marketers faster than an…

Excerpt from Maria Bailey’s upcoming new book, “Mom 3.0”

In over a decade of formally studying moms, I have never seen as much of a frenzy surrounding one type of marketing initiative as I’ve seen with mom bloggers. In the recent history of marketing to moms there have been certain initiatives that gather attention of media, marketers and the consumer. Few will forget the popularity of affiliate marketing in the hay day of the Internet. It was a popular way for companies to form an alliance with mom webmasters that included a revenue stream for the mom and access…

Mom Marketing Clearinghouse: Opportunities and Partnerships

BSM Media is immersed in the Mom Market- globally and locally. Along the way, we find unique and creative opportunities for companies to reach moms. We bring you this Mom Marketing Clearinghouse as a service to make reaching moms easier and more cost effective. For information on these initatives, feel free to contact the group directly or email Amy Shiman at AShiman@bsmmedia.com MOM FUNDRAISER EVENT Moms Group hosting fundraiser for breast cancer research looking for corporate sponsors and donations of raffle prizes. Varying levels of sponsor packages available as well as…

1-2-3 Easy Programs to Jump Start Your Marketing to Moms Efforts!

Today’s Mom Market holds the key to over $2.1 trillion dollars in annual US spending. Effectively tapping into this market can be lucrative to the bottom line, brand awareness and overall growth of your business. It amazes me that even today, in a world of consumer generated media and YouTube marketing, that many marketers still believe it is necessary to buy expensive television time and print ads in national parenting magazine. Although these efforts reach a large number of moms in one swoop, they don’t provide the relationship, customization or…

Web-savvy retailers marketing to ‘mommy bloggers’

The Internet has long been compared to the “anything-goes” Wild West. New trends, however, suggest it is becoming an updated version of the sewing circle of yesteryear. “Mommy blogs” and related mom-oriented social networks enable merchants to communicate with consumers in a space where they are actively engaged in product discussions. According to Maria Bailey of the consulting firm BSM Media and author of “Trillion Dollar Moms,” as well as an upcoming book about moms and the Internet, there are 10,000 active mommy bloggers (moms who post at least once…

Unlocking the secrets of Miley Cyrus’ and Marketing to Moms

Say two words to any mom of a 4-15 year ol girl, “Miley Cyrus” or “Hannah Montana” and you are certain to evoke some type of response. In most cases, it will be positive. “Oh, my daughter loves her” to “Her music is so affirming.” But what makes Miley Cyrus so appealing to mothers? The secret lies in the core values and key motivators of mothers. Disney has produced a marketing to moms initative that is so strong it exceeds American Girl and Build A Bear Workshop, two brands built…

Connecting with Mom Influencers

“Help! I’m getting pressure from my manager and executive team to tap mom influencers.” It’s a cry that I hear everyday from even the most experienced marketers. Cultivating relationships with the millions of mom bloggers out there could take years yet you have sales goals this month. So where do you begin? The first thing to do is to stop long enough to determine who is your target market? Is it Gen X moms with new babies or boomers with teens? Knowing how you need to deliver to your message…