What Brands Need to Know About Mom’s Covid-Inspired Holiday Shopping
Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, Moms will be approaching how they buy gifts, celebrate with family and friends and prepare meals with thoughts of Covid, civil unrest and economic uncertainty circling in their heads. According to research by BSM Media, Moms spend over $3.1 trillion in the US economy and there are specific behaviors that brands can leverage to capture more of her holiday…