What We Know – Page 3

What Brands Need to Know About Mom’s Covid-Inspired Holiday Shopping

Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, Moms will be approaching how they buy gifts, celebrate with family and friends and prepare meals with thoughts of Covid, civil unrest and economic uncertainty circling in their heads. According to research by BSM Media, Moms spend over $3.1 trillion in the US economy and there are specific behaviors that brands can leverage to capture more of her holiday…

6 Images that Define a Successful Influencer Campaign

BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com. Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,” “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,” and the soon to be released “Marketing to Gen Z Moms.” She is a frequent keynote speaker and media expert. She…

The Future of Halloween in a Covid World According to Moms

Halloween. It’s the second highest holiday spend among moms after Christmas. With social distancing and the cancelation of some college fall sports, it’s natural progression to ask, what about Halloween? BSM Media surveyed 945 mothers from across the United States for their thoughts on the spooky and fun holiday during a pandemic. Here’s a look into the future of Halloween according to mothers and how mom influencers of Mom Select are talking about it already on social media. Halloween. It’s the second highest holiday spend among moms after Christmas. With…

Back To School Shopping Is Taking on a New Look in 2020

Survey reveals Moms are avoiding retail shopping and filling backpacks with PPE. The effects of Covid are changing the 2020 Back to School season not only for educational institutions but for how moms are shopping for their children’s supplies for the new school year. In a recent survey by BSM Media, a marketing agency which specializes in marketing to moms, 56% of moms say they will be spending less than they did in 2019 with 5% indicating that they will eliminate back to school shopping all together. Those moms who…

What Mom Consumers Want from Retailers in a Covid World

Women with children are the most powerful consumers in the US economy. They control over $3.8 trillion dollars of spending each year and make 80% of household buying decision according to BSM Media’s CEO Maria Bailey, Author of “Marketing to Milliennial Moms”. Retailers depend on them to meet their Back to School and holiday goals to name a few. As we move into the most important spending seasons, brands are making changes to attract mom shoppers with Covid fears still in consideration. We recently asked the members of Mom Select,…

What Brands Need to Know About Juneteenth

Juneteenth is this week. In the event you are new to the conversation, Juneteenth marks June 19, 1865 when enslaved African-Americans in Galveston, Texas were told they were free. For 155 years, the day has been celebrated in various cities across America. This year the number of celebrations and observances are expected to be larger than ever. Some brands have announced a paid day off for employees while others are planning moments of reflection. As brands began to email and call BSM Media asking for advice, we turned to our…

Ready, Set, Go! Moms are Packing their Bags!

It’s been a long few months for moms. Not unlike the general population she’s been taking preventative health measures at home with her family. Unfortunately her to do list has grown to include educating her children, seeking out essential household items and entertaining the family. Now that states are reopening what can we expect her to do with her time? According to a recent survey of moms by BSM Media, Moms are ready for a vacation. The research of 892 moms from across America asked “What is the first thing…

The Toy Industries Biggest Challenge May Be Coming

Let’s face it the toy industry has seen its challenges over the last 18 months. First it was the elimination of Toys R’ Us as a major distribution channel, then it was delays in manufacturing while China battled COVID-19. Things were looking brighter recently for those brands with enough inventory to enjoy a spike in sales as desperate homebound moms bought toys to help entertain her children. There seemed to be a rebirth of jigsaw puzzles and family game nights that screamed opportunity and sales for toy makers. However as…

How Moms Will Shop in a Post Pandemic Retail World

The locked doors of local malls will soon be open and homebound moms will be released from their confinement. As states begin to reopen the economy and allow retailers to welcome customers back, will moms be rushing out to flex their spending power? BSM Media surveyed over 500 mothers from across America about their anticipated post pandemic shopping behaviors. Here’s a summary that may be helpful as your brand plans to lure mom consumers back into your stores. 1. Moms will trust retailers to adhere to safety guidelines but want…

Marketing to Expectant Mothers During a Pandemic

Marketing to Expectant Moms During a Pandemic

Four weeks ago when most America when into lockdown, marketers worried about the future of their marketing to mom campaigns. What they soon discovered however was that homebound moms searching for products, educational tools and entertainment created opportunities for sales growth. Most importantly the new normal presented the chance to deepen their relationship with mothers, their principal consumers. Brands such as The Dole Food Company and Entenmann’s offered household managers education content for the family, recipes for increased demand for in home dining and coloring pages for bored children. In…