The Characteristics of Millennial Moms
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks about the characteristics of millennial moms.
Millennial Moms Are Creators Of New Holidays
’Tis the season for fall holidays, and it seems like they keep arriving earlier every year! For Millennials, holidays and special occasions are not just about Halloween, Thanksgiving, Christmas and Hanukkah anymore. Even “Hallmark holidays” like Boss’s Day (today, coincidentally) have nothing on the trends that Millennials have created to celebrate milestones, particularly once these women become moms. Millennials can take credit for gender-reveal parties, half-birthdays, baby moons and push presents, to name a few. The generation that spent their childhood with parents who marked ages and stages with celebrations…
The Holidays Millennial Moms Celebrate
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks about the “holidays” Millennial Moms celebrate.
The Different Kinds of Working Moms
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks at the Utah Food Industry Association (August, 2015) about how moms define their professional roles:
What Motivates Moms
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks at the Utah Food Industry Association (August, 2015) about what motivates moms:
How Millennial Moms Define Family
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks at the Utah Food Industry Association (August, 2015) about how Millennial Moms define family:
The Core Values of Moms
Maria Bailey, mom marketing expert, speaks at the Utah Food Industry Association (August, 2015) about the core values of moms:
Presidential Candidates, Take Note: Market to Moms to Win Election ‘16
If the hand that rocks the cradle rules the world, that same hand could also choose the next US president. With almost 40 million moms heading to the polls in a little more than one year, it’s time for presidential candidates to pay attention to the issues and expectations of this powerful voting bloc. In a recent survey by Maria Bailey, author of “Millennial Moms: 202 Facts Marketers Need to Know to Drive Sales and Build Brands” (Wyatt-McKenzie, 2015) and BSM Media, more than 89% of moms – Millennials, Gen…
Millennial Moms Redefine Work
As they have done with most aspects of life, Millennial Moms have put their own mark on the workplace and how they view employment. Millennials now compose 34% of the workforce according to the Department of Labor Statistics, outnumbering Boomers and Gen Xers who represent 32% combined. By 2020, they will represent 46% of all U.S. workers. They are entrepreneurial in spirit, mostly because they seek employment on their own terms. Whether they work in an office or at home, Millennial Moms love partnerships and collaboration. Not afraid to tackle…
Periscope Up
I admit it; I’m crazy about Periscope. A relative newborn on the social media scene, Periscope is the iPhone app that lets you live stream video through Twitter from virtually anywhere in the world. An industry article earlier this month reports 10 million Periscope users with almost 2 million account holders opening the app on a daily basis. Hearing the buzz a few months ago, I downloaded the app to see what the hype was about with this new video tool. At close to 50,000 Twitter followers, I decided to…