The Different Kinds of Working Moms
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks at the Utah Food Industry Association (August, 2015) about how moms define their professional roles:
What Motivates Moms
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks at the Utah Food Industry Association (August, 2015) about what motivates moms:
How Millennial Moms Define Family
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks at the Utah Food Industry Association (August, 2015) about how Millennial Moms define family:
The Core Values of Moms
Maria Bailey, mom marketing expert, speaks at the Utah Food Industry Association (August, 2015) about the core values of moms:
Presidential Candidates, Take Note: Market to Moms to Win Election ‘16
If the hand that rocks the cradle rules the world, that same hand could also choose the next US president. With almost 40 million moms heading to the polls in a little more than one year, it’s time for presidential candidates to pay attention to the issues and expectations of this powerful voting bloc. In a recent survey by Maria Bailey, author of “Millennial Moms: 202 Facts Marketers Need to Know to Drive Sales and Build Brands” (Wyatt-McKenzie, 2015) and BSM Media, more than 89% of moms – Millennials, Gen…
Millennial Moms Redefine Work
As they have done with most aspects of life, Millennial Moms have put their own mark on the workplace and how they view employment. Millennials now compose 34% of the workforce according to the Department of Labor Statistics, outnumbering Boomers and Gen Xers who represent 32% combined. By 2020, they will represent 46% of all U.S. workers. They are entrepreneurial in spirit, mostly because they seek employment on their own terms. Whether they work in an office or at home, Millennial Moms love partnerships and collaboration. Not afraid to tackle…
Periscope Up
I admit it; I’m crazy about Periscope. A relative newborn on the social media scene, Periscope is the iPhone app that lets you live stream video through Twitter from virtually anywhere in the world. An industry article earlier this month reports 10 million Periscope users with almost 2 million account holders opening the app on a daily basis. Hearing the buzz a few months ago, I downloaded the app to see what the hype was about with this new video tool. At close to 50,000 Twitter followers, I decided to…
What Moms Are Watching This Summer (Other Than TV)
Video, video, video. It’s a topic I’ve posted about often, perhaps at the risk of sounding like a broken record. (Would Millennial Moms even know what that cliché refers to?) However, a recent study illustrates again the overwhelming use of video among moms of all generations, with higher numbers among Millennial Moms who love the “customized” viewing options that are instantaneous, shareable, informative and portable. Moms are more videos than ever on their phones or mobile devices, tuning in to YouTube, Facebook, Amazon and Vine to name a few. As…
The BOGO Of Offline Events
As I watched a mom snap a picture of a BOGO cereal display in my local grocery store last week (that she most likely shared on Facebook and Instagram), it reminded me of the importance of offline social interactions with moms that become a two-for-one, or BOGO opportunity for marketers. Face-to-face gatherings, formal or informal, allow brands to reach mothers who will then share their experiences on numerous social media sites. From play dates to parties, moms of every generation love social events where they can share their latest news…
Celebrating The Involved Millennial Dad
Let’s turn the spotlight on millennial dads. We all know that millennial moms are the hot topic right now, with this youngest generation of mothers (and all millennials) set to become the largest generation of consumers this year. Moving into the top spot of influence with moms are the dudes who, like moms, view fatherhood much differently than their own dads did. From parenting to finances, the traditional areas of responsibility for millennial dads have definitely been blurred and on most issues, redefined. In a recent survey, millennial moms voiced their…