What We Know

6 Things to Know Now about Marketing to Moms for Back to School

6 Things to Know Now about Marketing to Moms for Back to School

Although the Class of 2023 are just walking across the stage and younger students are still turning in homework, it’s never too early to plan your Back-to-School marketing.   In fact, most seasoned marketers know that Moms are already thinking about the new school year as the current one wraps up.   Here’s a few tips…

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The Secrets to Going Viral with Mom Content

The Secrets to Going Viral with Mom Content

While you can never plan for content to go viral, you can set yourself and your brand up for it to be more likely to happen. Millions of Mom Content Creators upload videos, blogs and clips to social media touting products to other moms each day, so what’s the secret of those sponsored posts that…

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Maria Bailey at Toy Fair New York

How ChatGPT Could Change the Toy Industry

In less than 4 months, OpenAI’s ChatGPT has created a stir among teachers, business owners and tech enthusiasts. In the simplest form, ChatGPT is a chatbot that uses artificial intelligence (AI) and natural language processing (NLP) to understand customer questions and automate responses to them, simulating human conversation. Why the fuss? ChatGPT can produce a…

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