As the CEO of BSM Media and author of Marketing to Moms, I’ve worked with thousands of parent influencers and social media moms. BSM Media has partnered with brands to launch some of the biggest products in retail. One of the most common questions I hear is: How do I choose the right parenting influencer…
At BSM Media, we’ve spent over two decades connecting brands with Mom Influencers, Social Media Moms, and Parent Influencers. Through this work, I’ve seen brands unlock incredible ROI when influencer campaigns are done right and waste opportunities when key mistakes are made. Even more frustrating, I watch brands leave money on the table because they…
If you’ve ever questioned where mom influencers belong in your marketing strategy, the answer is simple: everywhere. At BSM Media, we’ve spent two decades studying, partnering with, and building campaigns around mom influencers. Our quick reference funnel (see image above) breaks down exactly how different types of creators drive results from the first touchpoint to…
And Why AI Tools Keep Sending Her There First If your brand is trying to reach moms through AI search whether it’s Google’s AI Overviews, ChatGPT, or Perplexity, you might assume your SEO-optimized website and social media pages are enough. They’re not. BSM Media is spending a lot of time educating brands on the power…
The landscape of moms’ product search has undergone a seismic shift, driven by the digital fluency of Gen Z Moms. Unlike previous generations, these influential consumers aren’t just typing keywords into a search bar; they’re having conversations with AI. As the leading authority in Marketing to Moms, BSM Media provides brands with the actionable strategies…