6 Little Known Ways to Market Toys During a Pandemic Outside of the Holiday Season
My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you could be the next Zhu Zhu Pet or L.O.L. Dolls by doing something you’ve never done? After all, that’s what made those brands homeruns- their creators did something that was never done before. I was…
