The Secrets Behind How Millennial Moms Buy Lawn Mowers

Just in time for Father’s Day, we’ve uncovered the shopper mystery of how the youngest of millennial moms buy a lawn mower. You may think that this is an odd topic to ponder, but the insights gathered actually allow brands to understand the consumer path to purchase in this lucrative market — and other similar ones. I have to credit this topic to a marketing executive in the audience of a Millennial Mom Panel I moderated last week at a retail conference. It was among the most bizarre questions I’ve…

Why Adding Cloth Diapers to the Diaper Aisle Is the Right Decision in Walmart’s Quest for the Young Millennial and Gen Z Mothers

Last week Walmart made a move to connect with younger Millennial moms and the growing segment of Gen Z mothers by adding cloth diapers to the diaper aisle.   For the first time in memorable history, moms can find a cloth diaper alternative sold on shelves next to disposable diapers in select Walmart stores. Elemental Joy Cloth Diaper Kits by Cotton Babies are designed to get families started with cloth diapers.  It is a bold move by Walmart to solidify their position as a trendsetting retailer who offers products relevant to…

5 Mistakes Marketers Will Make With Mom Influencers at Toy Fair 2019

And How You Can Avoid Making Them It’s that time of year again. Time for thousands of toy brands to meet in New York and position their products to be the hottest holiday hits. Buyers, media, and influencers will walk the floor eager to uncover the next big sensation. Somewhere in the midst of all the booths, product demonstrations, and over-priced wraps, there will be a disconnect between marketers and mom influencers, and 5 mistakes will occur. Oh, I date myself, yes, I’ve been attending Toy Fair for a decade….

15 Tips to Assure Marketing Success with Mom Influencers during Toy Fair

Recognize that mom influencers are as important as traditional media. Make sure you do your homework and know who is coming to your booth. Follow all the influencers coming to your booth on social media BEFORE the show starts. It demonstrates interest in them and establishes a connection. Be there during your appointment time. Really! Treat the appointment as you would any other important meeting. Exhibit your product in a way that’s Insta-worthy. Let’s face it, you want them to post your product to Instagram. Take it out of the…

8 Ways that Gen Z Moms Differ from Millennial Moms

Yes, you read that right- Gen Z Moms.  Just when you thought you had figured out the behaviors of Millennial Moms, here come Generation Z mothers. The oldest of the latter cohort are 25 years old and are entering motherhood with all the spending that moms represent to the US economy. In fact, it’s predicted that the Gen Z population will control more than $44 billion in spending by the year 2020 according to Futurecast and when you consider that 85% of household income is controlled by  according to BSM…

Is your company ready for the Gen Z Mom?

BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in influencer engagement and outreach programs. Their MommyParties, and Social Spotters, services are proven activation tactics used by Fortune 100 to Start Up companies. BSM Media also owns and operates MillennialInfluencers.com and GenZInfluencers.com which connects brands to Millennial Influencers and Gen Z Influencers.   Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,” “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,” and the…

6 Marketing to Moms Tactics Often Overlooked by Marketers to Drive Sales This Holiday Season

The holiday shopping season is in full swing for moms. Whether they are Millennial Moms or Gen Xers, mothers control purchases for the whole family, from her spouse’s office to child’s classroom gift exchange to her own purchases for the home. She’s buying seasonal foods, home décor, and entertainment products in addition to all the toys on her list.  With so many brands fighting for Mom’s attention this season, it’s more important than ever for marketers to hyper-focus their tactics to drive sales. Here are six marketing to moms tactics…

Marketing to Gen Z Moms: How to Prepare Your Brand for the Next Generation of Mothers

Generation Z young adults are beginning to find their way into motherhood. Currently, the oldest Gen Z cohort is 23 years old. In fact, in less than 5 years, the number of Gen Z moms are estimated to be 8 million strong and growing. To prepare your brand for this new generation of mothers, here’s 5 insights to understand: Gen Z mothers are super-multi-taskers. Marketing to busy mothers who are multi-taskers has always been a behavior that influenced the media decisions of marketers, but the “can do” moms of Generation…

5 Takeaways from Ad Age Small Agency Conference

I don’t typically attend conferences but there was something about the Ad Age Small Agency Conference that seemed interesting. As someone who spends 40% of her professional time on a stage speaking about Marketing to Moms, I don’t get excited about booking another plane ticket or sitting in a hotel ballroom for 6 hours but I must say it was time well spent. The speakers were fantastic, the content was interesting and informative and the attendees were inspiring. Even this well-seasoned marketer took away a few new lessons and reminders….

Back-to-School Shopping Behaviors Among Moms

Back-to-School shopping season is in full swing. Are you capturing Mom’s spending as she prepares her family for the first day of school?

BSM Media recently uncovered some helpful insights for brands about the behaviors of moms and Back-to-School.