With local lockdowns looming and Covid cases spiking in many states, holiday retailers will have to re-think the holiday shopping season in order to meet sales goals.   In a recent survey by BSM Media of 958 female shoppers, 83% indicated they will be doing over 60% of their shopping online this year.  This means…

It’s the holiday season whether we are ready for it for not.  It’s also the holiday season for 2020 which means that it will come with changes.  If you haven’t read our consumer insights on Brands and Holiday Shopping – now is a great time to empower you and your team with how mom consumers…

BSM Media creates marketing to moms tactics based on consumer behaviors.  Over 25 years of studying the way moms purchase products and the journey to brand loyalty have allowed us to leverage this knowledge for our clients.  The Social Spotters tactic is perhaps the most successful program we ever developed and execute for clients.  What…

Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, Moms will be approaching how they buy gifts, celebrate with family and friends and prepare meals with thoughts of Covid, civil unrest and economic…