5 Mistakes Marketers Will Make With Mom Influencers at Toy Fair 2019
And How You Can Avoid Making Them It’s that time of year again. Time for thousands of toy brands to meet in New York and position their products to be the hottest holiday hits. Buyers, media, and influencers will walk the floor eager to uncover the next big sensation. Somewhere in the midst of all the booths, product demonstrations, and over-priced wraps, there will be a disconnect between marketers and mom influencers, and 5 mistakes will occur. Oh, I date myself, yes, I’ve been attending Toy Fair for a decade….