Back-to-School shopping season is in full swing. Are you capturing Mom’s spending as she prepares her family for the first day of school?
BSM Media recently uncovered some helpful insights for brands about the behaviors of moms and Back-to-School.
It was 2013, and most brands were throwing money and product at Mommy Bloggers in hopes that a blog post would drive sales. This cycle occurred with every product launch, and it continues today with many brands. However, an email from the Chick-fil-A innovation center transformed the way this brand worked with moms, and it led to priceless success generating conversation about the brand in homes across America. Today, I reveal the story about how Chick-fil-A’s Mom Panel turned from an innovation project into a marketing machine. As the CEO…
Yes, you read that right- Gen Z moms. Although many marketers are still trying to capture the spending of the youngest Millennial Moms, the first Gen Z moms are arriving. The oldest women of the Generation Z are now between 18 and 22 years old. According to Fast Company, Gen Z consumers will dominate the economy by 2020 and out-number the Millennial population. Gen Z moms who were born into technology don’t know a world without texting, SnapChat, or online buying, so they will demand new marketing to moms tactics….
2018 has been labeled by some marketers as the year influencer marketing was legitimized. According to Ad Week, companies will spend upwards of $10 billion using influencers to deliver their message. Leveraging the power of ‘word of marketing’ has long been an effective tactic in marketing to moms and continues to be successful as Gen Z moms emerge. However, in the rush to engage mom influencers, marketers have relied on their existing agencies, hallway recommendations or worst of all- Google searches- to determine which of the many social media moms…
There’s been a great deal of conflicting press recently about influencer marketing. On one end of the spectrum are articles touting that Influencer marketing is the “in” tactic for 2018. On the other end is an Ad Age article citing P&G’s influencers with fake followers that became viral among marketers and influencers alike. When I wrote my first book, Marketing to Moms: Getting Your Share of the Trillion Dollar Industry (Prima, 2002), I started the book off by describing a scenario with four moms sitting at a park talking about…
When it comes to shopping for Father’s Day gifts, Millennial moms take gift-buying into their own hands by not asking Dad for gift ideas or a gift list, according to a new survey by BSM Media on Father’s Day gift-buying trends. Good news for Millennial fathers- more than two-thirds of Millennial moms say they have never given a tie on Father’s Day. The study of 600 moms reveals that more than 79% of moms in the U.S. expect to spend between $26 and $100 on each Father’s Day gift this…
When it comes to toy sales during the summer, moms buy more than just outdoor toys which accounts for over $3 billion of the $84 billion industry. The key to capturing the opportunity that exists for toymakers is to deliver the right message to moms at the right time. While most toymakers focus heavily on moms during the holiday season of October to December, the summer months present a great opportunity to drive sales by Millennial moms and generate buzz among Gen Z. BSM Media, the premier marketing to moms…
We’re Expanding Our Influence! BSM Media is excited to announce the expansion of our Influencer Marketing services to include Millennial Influencers and Gen Z Influencers. Experience and Innovation Lead to More Influence For over 20 years, BSM Media has connected Brands with Mom Influencers. We’ve studied consumer behaviors, social media usage, and what they buy. Most importantly, we studied their children- Millennials and Gen Zers- and now it’s time to connect with these segments directly. We invite you to engage with the influencers who host some of the largest audiences…
According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According to BSM Media, the premier Marketing to Moms agency, eighty-six percent of mothers purchase at least one gift for another mom for Mother’s Day. In anticipation of Mother’s Day, BSM Media surveyed over 800 mothers on their giving and receiving behaviors around Mother’s Day. You might be surprised…
I’ve always been a risk taker. I guess when you grow up the oldest of 11 children, you have to learn to live outside the box or not get noticed by your siblings. Perhaps I also learned at a young age, the bigger the challenge, the greater the feeling of fulfillment. Regardless of the reason, I can remember leaving a six-figure salary with a Fortune 100 company with three children under the age of two to start my own company and wondering if this time, I may have pushed the…