With Mother’s Day just around the corner, marketers are ramping up their efforts to cash in on the $35.7 billion (National Retail Federation) spending occasion. For many however, dads will be the focus of digital ads, television commercials, and emails all ignoring the largest group of Mother’s Day consumer- Moms. Eighty percent of mothers in…
Parenting has always evolved with each generation, but Gen Z moms are bringing a completely new perspective that is reshaping family life and consumer culture alike. Unlike past generations, they’re raising kids in a fully digital world, navigating social media pressures, economic challenges, and a demand for authenticity. Many brands struggle to grasp the Gen…
BSM Media specializes in helping brands connect authentically with moms across generations, from Gen Z moms to Millennial moms, Gen X mothers, and boomer grandmothers. We understand how today’s moms shop, browse and buy products online. That is why we can design a marketing program that will get your brand to the right audience. Our…
