A 2015 market research industry paper reports a 52% increase in online communities, a tool that smart marketers will leverage when engaging with moms. Traditional research tools that my team uses every day, such as focus groups and surveys, have value and will continue to play a role in keeping a finger on the pulse…
In 2015, over $20 billion was spent on cards, flowers, jewelry and other gifts according to the National Retail Federation. But what do moms really want and how can marketers reach them for a new holiday I’m calling the “un-Mother’s Day”? Here’s the back story. At a mom blogger conference a few years ago, a…
Here comes Peter Cottontail, hopping down the bunny trail with billions of dollars in his basket. In a survey report released this week by the National Retail Federation (NRF), an Easter 2016 spending estimate of $17.3 billion will be the highest in the survey’s 13-year history. Who is leading the charge to store cash registers…
How do kids get moms to buy new toys and apps? What advice do kids have for toy and game developers? Find out in this clip from Maria Bailey’s research presentation at Digital Kids Conference/Toy Fair ’16.
Maria Bailey reveals recent research on moms, kids and apps at the Digital Kids Conference at Toy Fair ’16. How many apps are on her phone and how much will she pay?