1-2-3 Easy Programs to Jump Start Your Marketing to Moms Efforts!

Today’s Mom Market holds the key to over $2.1 trillion dollars in annual US spending. Effectively tapping into this market can be lucrative to the bottom line, brand awareness and overall growth of your business. It amazes me that even today, in a world of consumer generated media and YouTube marketing, that many marketers still believe it is necessary to buy expensive television time and print ads in national parenting magazine. Although these efforts reach a large number of moms in one swoop, they don’t provide the relationship, customization or…

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Web-savvy retailers marketing to ‘mommy bloggers’

The Internet has long been compared to the “anything-goes” Wild West. New trends, however, suggest it is becoming an updated version of the sewing circle of yesteryear. “Mommy blogs” and related mom-oriented social networks enable merchants to communicate with consumers in a space where they are actively engaged in product discussions. According to Maria Bailey of the consulting firm BSM Media and author of “Trillion Dollar Moms,” as well as an upcoming book about moms and the Internet, there are 10,000 active mommy bloggers (moms who post at least once…

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Unlocking the secrets of Miley Cyrus’ and Marketing to Moms

Say two words to any mom of a 4-15 year ol girl, “Miley Cyrus” or “Hannah Montana” and you are certain to evoke some type of response. In most cases, it will be positive. “Oh, my daughter loves her” to “Her music is so affirming.” But what makes Miley Cyrus so appealing to mothers? The secret lies in the core values and key motivators of mothers. Disney has produced a marketing to moms initative that is so strong it exceeds American Girl and Build A Bear Workshop, two brands built…

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Connecting with Mom Influencers

“Help! I’m getting pressure from my manager and executive team to tap mom influencers.” It’s a cry that I hear everyday from even the most experienced marketers. Cultivating relationships with the millions of mom bloggers out there could take years yet you have sales goals this month. So where do you begin? The first thing to do is to stop long enough to determine who is your target market? Is it Gen X moms with new babies or boomers with teens? Knowing how you need to deliver to your message…

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