Meet the Mom Frugalista
There’s a new breed of mom – and she’s here to stay. Meet the Mom Frugalista. She’s a savvy, price-comparison shopper who utilizes technology, offline media, and most of all her peers to stretch her buying dollar. She was once a mom on a budget but the recent shift in economic climate generated a conversion of moms from disposable income queens to coupon divas. She’s tasted the thrill of saving, the fulfillment of reclaiming control of her checkbook and the excitement of hearing the clerk say, “You just saved $101…