What We Know – Page 15

Mom Marketing at 35,000 Feet

It’s my guess that many passengers flying for 11 hours become engaged in a state of reflection and I am no different. I am only a little half way into a long flight from Istanbul to the Big Apple, USA. Everyone around me is sleeping and it’s dark but I’m determined to make my unwired time productive so my thoughts wander. I think about the mysterious county I’ve just left, the Marketing to Mom Conference in Turkey, and the interesting dialogue that occurred between marketers and Muslim mothers, several of…

Dear Mom, You Are Invited to My Cyber Event

Ask a mother with a school age child what she is doing on Saturday and it is likely to include a birthday party. Moms are forever going to parties and social events — children’s birthday parties, jewelry parties, classroom parties, Mommy and Me mixers and book clubs. These events serve as a way to socialize, get to know other moms and avoid the feeling of alienation, particularly for new mothers. Now, I am in no way suggesting that the life of a mom is just one big party. We all…

Dusting Off the Crystal Ball for 2011

Every January, I make predictions as to trends within the mom market and how companies might better connect with mothers in the coming year. However, what I’ve come to realize is that most marketing professionals are actually putting their finishing touches on their 2011 Mom Marketing plans now, making predictions for next year more timely and relevant. So why wait? Halloween is over, Christmas ads are fattening our Sunday papers already and moms are already exhibiting the behaviors I believe will drive the smartest marketing tactics for 2011. Moms will…

Looking Ahead 5 Years in the Mom Market

Last month, I took a look back on how marketing to moms has changed in the last five years. This time, I’d like to look forward and make a few predictions about the mom market. I know it’s dangerous to pretend you have a crystal ball but I have a pretty good track record for spotting trends so I’m hoping that my intuition doesn’t fail me this time. Regardless of the outcome, the intent is to help you apply a new lens to some of the valuable insights you obtain…

Top 8 Changes in the Mom Market over 5 Years

A great deal can be learned by looking back. Perhaps that is why a convention organizer recently asked me to include a slide in my presentation noting the greatest changes in Moms in the last five years. Of course, there are many fashionable, parenting and philosophical changes that have occurred, but I elected to focus on those that have impacted marketing. Consider this blog post a two-part series. I’ll focus on the greatest changes I’ve seen in the past 5 years here and follow it up next month with part…

Mom Bloggers, It’s A Small World After All

I am sure that Walt Disney himself had no way of knowing just what a small world it would become after all, particularly in the world of moms. Today more and more brands are reaching beyond borders to connect with moms while advancements in technology have empowered mothers to socialize with moms around the globe. Both McDonalds and Walt Disney World now have global mom panelists while Huggies, Coca-Cola and Purex also engage moms across continents in marketing programs. Although my mom marketing books are published in 12 languages, it’s…

Meet the Mom Frugalista

There’s a new breed of mom – and she’s here to stay. Meet the Mom Frugalista. She’s a savvy, price-comparison shopper who utilizes technology, offline media, and most of all her peers to stretch her buying dollar. She was once a mom on a budget but the recent shift in economic climate generated a conversion of moms from disposable income queens to coupon divas. She’s tasted the thrill of saving, the fulfillment of reclaiming control of her checkbook and the excitement of hearing the clerk say, “You just saved $101…

Why do Marketers still fear Marketing to Moms?

I have a favorite saying and one that stirs my business philosophy as much as my personal actions. It’s attributed to the bright man or woman referred to as Anonymous and goes like this: “If you always do what you’ve always done, then you’ll get what you’ve always gotten.” I wish I knew who Anonymous was because I’d give him or her the gold medal of marketing intelligence. If he or she only knew how many times I repeat their quote to a marketer who is exploring the mystical world of…

When Virtual Playgrounds Collide With The Mom Next Door, Marketers Win

Ask any marketer who has been around for a while what the greatest form of marketing is in the mom market, and he or she will undoubtedly answer “word of mouth.” Some may even cleverly call it word of mom. A decade ago, a marketer’s dream was to have a mom tell other mothers about their brand or product on the playground. We jumped for joy if moms sitting in focus groups told us that they heard about our product from another mom at a play date. It was difficult…

New Year- New Trends in Mom Marketing

With every New Year come waves of change. We make resolutions to do things differently, whether it’s changing our eating habits or the manner in which we manage our money. For marketers, January presents the opportunity to evaluate the goals of the year past, test new initiatives in the coming year and re-evaluate insights of their target market. When it comes to mothers, I’ve tracked consumer behaviors that the team at BSM Media feel will lead to the Mom Marketing Trends of 2010. Marketing to Moms becomes Marketing WITH Moms: Resolve in 2010…