There was once a time when most of us were listening to music on cassette tapes, when brands interacted with consumers only in focus group facilities and information was gathered via phone surveys. Today, the options to engage with customers are boundless. Technology’s rapid growth birthed a new wave of advancement. Everything from our dog’s collar…

There’s been a lot of debate around the death of the mom blogger. Regardless of what side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to social media influencers with greater reach and more channels to deliver your message. Yesterday’s mom blogger has extended…

While most mothers are focused on the holiday shopping season, there is one segment of moms who are actively doing another type of shopping — college shopping. Yes, it’s that time of year when mothers with high school seniors are eagerly awaiting SAT or ACT results, sifting through direct mail pieces from colleges and universities…

As we approach Thanksgiving week, I’m gearing up for my annual Black Friday shopping excursion. Yes, I admit it. I am one of those Black Friday shoppers, out the door before sunrise with holiday gift list in hand to shop for my family, friends and team. I knock out the rest of the list on…

It’s that time again when brands are looking for the silver bullet that will drive holiday sales and help them meet their goals for 2016. Unfortunately, many marketing teams set their plans in place back in the spring. I say unfortunately because in a time when social media is constantly changing, it’s nearly impossible to…