What We Know – Page 15

Capturing Mom’s Holiday Shopping Dollars

This article appeared in MediaPost Publications: Just in time for the holidays and mom’s rush to cross gifts off her list, the Marketing to Moms Coalition, a nonprofit industry group, has released the results its “Moms Holiday Spending Trends 2009” report. The group surveyed 1,225 moms with children under 18 living at home. Some might predict that in a recovering economy that moms would be condensing her gift list and tightening her budget. Just the contrary, most moms plan to spend the same amount this year compared to last year….

Beyond the Mommy Blogger

A lot has been written about “mommy bloggers” — a term, by the way, that most moms who blog dislike. Marketers clamor to sites with trips, product samples and incentives by the thousands. Rightfully so, marketers recognize the powerful influence these women have on their peers. It is a 180-degree move in the right direction and a long way from where companies were when Marketing to Momswas published a decade ago. However, there is risk involved in extremes, and focusing too narrowly on mom bloggers as your moms strategy can be…

Mom Vloggers Creating Powerful Online Presence

There is a rapid emergence of mom vloggers and it’s time for marketers who want to stay ahead of the game to take notice. Let me give you an example. Just three short weeks after launching MomTV, this online video destination for moms has over 30 live weekly shows booked on their 24/7 Mom TV online network. Moms, many of whom are popular bloggers, are creating shows on everything from cooking to fashion to travel. It’s amazing to watch these moms “broadcast” live from their laptop with the help of a…

Marketing Muscle of Mom Bloggers

In over a decade of formally studying moms, I’ve never seen as much of a frenzy surrounding one type of marketing initiative as I’ve witnessed with mom bloggers. Blogging has taken everyone by storm including the moms themselves. Much to their own surprise, Mom Bloggers are accidental business women. They are mothers who simply started a blog to chronicle their journey as a mother or to find like-minded women with children and are suddenly receiving hundreds of product samples, special event invitations and free merchandise in their inbox every day….

Hygiene Habits Among Moms

Add Chief Germ Buster to the many titles mother’s hold. According to a recent survey by BSM Media with over 600 mothers, 85% of moms claim to make the hygiene product decisions in their family. But just as the economy has challenged her to do more with her family’s dollars, she’s taking a different approach to family hygiene. Mothers are challenging generic brands to do more for less in the fight to keep her family healthy. Eighty three percent of mothers are likely to try a generic brand in order to save…

New Study Examines Moms By Race

African American and Caucasian Moms Differ on Battling a Down Economy, Aspirations for their Children and Parental Challenges When it comes to motherhood, nothing is black and white. As we usher in the historic inauguration of our first African American President, BSM Media examines the behaviors, values and habits of mothers across racial lines. Our research shows that while all mothers are battling with the growing concerns facing our nation, such as education and saving for the future, some of a mother’s coping strategies and motivations are tied to her…

Study Reveals Technology Habits of American Moms

Great information just released from the Marketing to Moms Coalition! Moms use the Internet Three Hours a Day and Report Spending More Time Online than their Kids Move over, Junior, Mom needs to check her email. In a study released on the eve of the annual International Consumer Electronics Show, American mothers revealed some surprising technology habits, including the fact that moms of school-age kids use the Internet more than their children do. These moms report that they’re on the Internet for three hours a day, while their children are…

The Motrin Mom Controversy

I feel like I need to comment on Motrin-gate as I continue to read the endless flow of articles, blog posts and videos regarding the now pulled Motrin ad campaign. As the author of every book but one on Mom Marketing and most recently, “Mom 3.0: Marketing With Moms by Leveraging Social Media and New Technology“, it seems as if I need to issue an opinion. The reality is that almost everything I would say has already been said in one form or fashion so perhaps the best service I can do is…

State of the American Mom

The Marketing to Mom Coalition, of which I am a Founding Member, today released the results of the State of American Moms. It’s a wonderful report focused on everything from technology to shopping behaviors of mothers. The full report is available from the Marketing to Moms Coalition,www.marketingtomomcoalition.org. I am excited to share a few of the highlights with you: STATE OF AMERICAN MOM REPORT RELEASED TODAY Survey Shows More Moms are Stressed Out in 2008, Cites Top Issues of Concern October 9, 2008, Chicago, Ill. — Stress levels were brewing among…

Mommy Blogger Monologues

This week the Marketing to Moms Coalition and BSM Media, www.bsmmedia.comhosted the Mommy Blogger Monologues. It was the second of a national tour of events planned to educate, inform and create a dialogue between Mommy Bloggers and companies. When I created the Mommy Blogger Monologues it was the outcome of reading hundreds of mom blog posts which expressed a discontentment with how marketers were reaching out to them. Bloggers complained that their in-boxes were being clogged with irrelevant press releases and emails asking for one-sided favors. Companies on the other hand…