What We Know – Page 12

On The Run

If you think this blog post is about delivering your marketing messages to moms while she’s running errands and carpooling to children, you might be surprised. It is about a mom running and about marketing to moms but the mom is me, and the run is my weekly long training run. It’s that time of the year again when I ramp up my miles in preparation for a winter marathon. I take advantage of this time alone and often reflect on life. Since marketing to moms is such a big part of my everyday activities,…

Digital Kids 2013 Advisory Board

This year’s Digital Kids Conference is being helmed by a stellar advisory board. This group of industry experts will provide direction, speaker recommendations and focus to the upcoming program. They include: Maria Bailey, BSM Media, Inc., CEO/President Michael Bellavia, Animax Entertainment, President Richard Gottlieb, Global Toy Experts, President, Global Toy News, Publisher Amy Henry, C&R Research, Vice President, Youth Insights Arseny Lebedev, Signus Labs, Managing Director Stacy Leistner, Toy Industry Association, Inc., VP, Strategic Communications Ed Lewis, Media Chaperone, Founder and CEO Ginny McCormick, Hasbro, Director of Content Nic Mitham, KZero, CEO Izzy Neis, Fight My Monster, Director of User…

There’s An Evolution In The Blogosphere

This is a blog post I’ve wanted to write for some time and now I do so with a bit of lingering hesitation. I’ve delayed putting my observations into writing because I didn’t want to seem like I was generalizing or calling out any one blogger’s personal situation. However, enough time and events have gone by that it will reflect a picture of a sliver of the mom blogosphere. There is an evolution going on within the homes of mom bloggers. As an observer of human behavior, I have watched it with interest for the past 12…

Will Facebook Decide Election? Moms Vote Yes

Historians attribute Bill Clinton’s successful run for the White House to “soccer moms.” Today, these mothers of influence can be found online on Facebook, Pinterest and Instagram. With mothers numbering over 82 million in the U.S., it’s no surprise that both Ann Romney and Michelle Obama made an effort to appeal to voting mothers during their national convention speeches. We recently polled over 1,000 mom influencers about their thoughts on the election, candidates and issues. Social Media Moms How often do moms discuss the election, candidates or political issues with…

Discover and Share Through Video on The New MomTV.com

MomTV.com, the largest online TV network for moms, recently launched an enhanced site where moms join together to discover, learn and share through video. The new, interactive experience of MomTV.com lets moms upload videos on their own channel or simply watch videos, enjoy an online community and share experiences, opinions and advice on all things parenting. “With video channels and shows created by moms and for moms, MomTV lets moms all over the world stay entertained, informed and connected,” said Maria Bailey, founder of MomTV.com and CEO of BSM Media….

How Not To Engage The Top 100 Most Influential ‘Mommy Bloggers’

Add another item to your list of what not to do when marketing to moms – compiling and publishing a list of the top influential mommy bloggers, complete with a link to your Marketing to Mom agency website. This weekend, the buzz in the social media mom playground was not a hot new product or clever advertising campaign. It was centered on a new list titled, “Global Top 100 Mommy Bloggers to Treat and Pamper In 2012”. It was published by a marketing firm that, very obviously, is trying to…

Campaigns That Tug on Heartstrings

I love when I see great Mom Marketing. I can’t help it. I am old enough to remember a day when brands didn’t really focus on moms in their marketing campaigns. Let me correct myself; there were some brands in the ’90s that used images of June Cleaver to portray their interest in and knowledge of moms but I rarely count that as good mom marketing. What’s really ironic is when my teenage children point out good Mom Marketing to me. This was the case last week during the Cincinnati…

Moms Will Travel For the Right Reasons

Summer time is in full swing. Families are traveling to historical sites and theme parks across the country. Moms are packing their bags for business trips as well. It’s the season when many brands decide to use travel as way to bond with social media moms. If history serves me right, the first mom blogger FAM trip was hosted by Disney World in 2007. They invited 14 mom bloggers to enjoy the magic of Disney during a four-day, all inclusive paid journey to Orlando. It produced thousands of blog posts,…

Engaging with Mom Means Relationships

It’s no secret that Mom is the glue that holds the family project together. Mom drives the kids everywhere, juggles appointments with soccer games and often works outside the home. In today’s world of being the “multi-tasker extraordinaire”, it is more important than ever to understand what drives a Mom’s behavior and choices, and most importantly for businesses, which tactics appeal to Mom’s core values while helping to make her life easier. Regardless of age, race, ethnicity, family size or geographical location, there are five core values that drive Mom’s…

Knowing What Moms are Doing Today can Generate Sales for You Tomorrow

Spring is upon us and while many marketers plan based on a retail calendar, we challenge you to think like a mom. Knowing what’s on her “to-do “ list today can impact your bottom line tomorrow. Here’s where the opportunities lie today for marketers: 1) Easter Baskets- Moms are frantically searching for small, fun items to fill their children’s baskets. If you are a toy company with a product under $10, this is the perfect season to become a Peter Cottontail solution! Healthy, kid-friendly snacks and spring clothing companies can…