What We Know – Page 12

12 Days of Mom Marketing

For the holidays, I decided to spread good cheer through song. As this season flies by due to a late Thanksgiving, I hope 2013 was a success and your 2014 plans include effective strategies, like those listed below, to reach moms. Since you (luckily) can’t hear me sing in a written post, sing the tune to “The Twelve Days of Christmas” in your head for the full effect. On the first day of Christmas, my mom marketing gave to me, A trending Twitter Par-tee On the second day of Christmas,…

Random Thoughts on Marketing to Moms

As I travel the globe talking about moms and engaging with brands desperate to connect with these powerful consumers, I spot random examples of good marketing, bad marketing and trends. Often, they don’t warrant an entire blog post so this month I assembled these random thoughts here. If you would like a longer blog post about any of them or further information, feel free to leave a comment, and I will gladly address it in an upcoming month. Mom ambassador or Mom advocate. Who do you want? I come across…

Technology and the Millennial Mom

You are likely to find her sipping coconut water in a cafe while shopping on her wireless device. She’s sporting Tom’s shoes and garments tied to some kind of philanthropic cause. Her toddler sits in a stroller close to her, gliding chubby fingers comfortably over an iPod. She’s the Millennial Mom, and she’s all the buzz in marketing to moms. To engage with this influential group of moms, it’s important to understand what shapes her identity and behaviors. Engaging with Millennial Moms, gaining their loyalty and winning their business means…

Getting to Know the Millennial Mom

As a consumer group, Millennials control an estimated $172 billion a year and influence $3,000 in family spending annually. Most Millennials enjoyed a prosperous childhood and are the most diverse population of women in the history of the U.S. (both socioeconomically and ethnically). Minorities make up 34% of this generation, up from 24% in the Baby Boomer category. For the baby market, the Millennials bring good news since it is predicted that these moms and moms-to-be will have more children than previous generations. Millennials and Their Parents Like generations before them,…

Back to School Means More Than Just Pencil And Pens

It’s Back to School season for moms, and perhaps as a marketer you have overlooked the opportunity to tap into mom’s wallet because you don’t sell school supplies or computers. Don’t make this mistake. The start of the school year means much more to mothers than packing lunches and backpacks. It’s recognized as New Year’s Day on a mom’s calendar. It’s the time of year when she sets her calendar of activities for the next 10 months and begins anew in areas of fitness, meal planning and organization. It’s even…

Graduation Season Reveals New Market Segment: The College Mom

When we talk about marketing to moms, the newborn and baby market are usually the focus, and with good reason. The global baby care market is expected to increase its total sales to $66 billion by 2017. Numbers I’ve seen vary from $7,000 to $12,000 that parents spend on products in baby’s first year. However, there’s another segment of the mom market that deserves attention, and pops up on the radar during the May and June high school graduation season – the college mom. Loosely interpreting numbers, there are 3.1…

How Brands Can Celebrate Moms … And Help Moms Celebrate

May is the month for Moms. Between Mother’s Day and National Mom’s Nite Out, www.momsniteout.com, there’s a lot of celebrating around motherhood. As marketers join in the celebration to connect with moms, I thought it would fun to take a look at some of the brands that are executing interesting marketing campaigns around mothers and where the opportunities are for companies who still want to jump into May with moms. First, let’s take a look at brands that are celebrating moms in May: Disney’s Social Media Moms Celebration has built a reputation…

Not Your Ordinary Power Breakfast

This week, I’m heading to New York to take part in the State of the American Mom Power Breakfast. You might be thinking, “OK, Maria. There are dozens of these power breakfasts every day.” However, this event is unique for its focus on moms, the latest research on moms spending habits, the release of valuable research and the group behind it all. As a founding member of the coalition, I’m offering a sneak peek at bits of the research and information about how you can access these industry resources at…

Invite Me Maybe

At least once a year, my mailbox is flooded with social media moms asking the same question- “How do I get invited on brand-sponsored trips?” Of course, the question isn’t worded exactly like this by every single mom, but this is essentially the question. Most of the emails actually present the question surrounded by a great deal of frustration, disappointment and, sometimes, anger. At this point, most of you reading this might think I’m going to speak about Disney and the fact that the invitations to their coveted Social Media Mom Celebration went out…