Back to School Means More Than Just Pencil And Pens

It’s Back to School season for moms, and perhaps as a marketer you have overlooked the opportunity to tap into mom’s wallet because you don’t sell school supplies or computers. Don’t make this mistake. The start of the school year means much more to mothers than packing lunches and backpacks. It’s recognized as New Year’s Day on a mom’s calendar. It’s the time of year when she sets her calendar of activities for the next 10 months and begins anew in areas of fitness, meal planning and organization. It’s even…

Graduation Season Reveals New Market Segment: The College Mom

When we talk about marketing to moms, the newborn and baby market are usually the focus, and with good reason. The global baby care market is expected to increase its total sales to $66 billion by 2017. Numbers I’ve seen vary from $7,000 to $12,000 that parents spend on products in baby’s first year. However, there’s another segment of the mom market that deserves attention, and pops up on the radar during the May and June high school graduation season – the college mom. Loosely interpreting numbers, there are 3.1…

How Brands Can Celebrate Moms … And Help Moms Celebrate

May is the month for Moms.  Between Mother’s Day and National Mom’s Nite Out, www.momsniteout.com, there’s a lot of celebrating around motherhood. As marketers join in the celebration to connect with moms, I thought it would fun to take a look at some of the brands that are executing interesting marketing campaigns around mothers and where the opportunities are for companies who still want to jump into May with moms. First, let’s take a look at brands that are celebrating moms in May: Disney’s Social Media Moms Celebration has built a reputation…

Not Your Ordinary Power Breakfast

This week, I’m heading to New York to take part in the State of the American Mom Power Breakfast. You might be thinking, “OK, Maria. There are dozens of these power breakfasts every day.” However, this event is unique for its focus on moms, the latest research on moms spending habits, the release of valuable research and the group behind it all. As a founding member of the coalition, I’m offering a sneak peek at bits of the research and information about how you can access these industry resources at…

Invite Me Maybe

At least once a year, my mailbox is flooded with social media moms asking the same question- “How do I get invited on brand-sponsored trips?” Of course, the question isn’t worded exactly like this by every single mom, but this is essentially the question. Most of the emails actually present the question surrounded by a great deal of frustration, disappointment and, sometimes, anger. At this point, most of you reading this might think I’m going to speak about Disney and the fact that the invitations to their coveted Social Media Mom Celebration went out…

What is Your Brand Doing to Get in Front of Millennial Moms on YouTube?

What Makes Moms Influential?

Buyer Beware: A Guide To Bloggers

I have no trouble deciding the topic of this month’s Engage:Moms newsletter post. I had to go no farther than my own Facebook page to find a stream of conversation burning up the MomBlogosphere. Here’s the background. A PR company has decided to sell a document titled “2012 Mommy Blogger Contact Guide.” I am purposely not going to publish the link to their site in order to avoid sending traffic to their site. You’ll understand why in a minute. The firm’s name is Bulldog Reporter. I am telling you this because I…

13 Marketing Do’s and Don’ts for 2013

It’s 2013 and as the number on your calendar changes so should some of your mom marketing strategies.  I’ve assembled 13 do’s and don’ts that you may want to pay attention to as you enter the new year. Do create a strategy for Pinterest. Looking for  Millennial moms? This is the virtual playground where  Millennial moms are swapping ideas for centerpieces to strollers. And it’s just not “pinning” your products. It’s about having a visual conservation with your potential customers. Check out Premama, a prenatal vitamin company who engages expectant moms on Pinterest by sharing ideas…

On The Run

If you think this blog post is about delivering your marketing messages to moms while she’s running errands and carpooling to children, you might be surprised. It is about a mom running and about marketing to moms but the mom is me, and the run is my weekly long training run. It’s that time of the year again when I ramp up my miles in preparation for a winter marathon. I take advantage of this time alone and often reflect on life. Since marketing to moms is such a big part of my everyday activities,…