What We Know – Page 14

Moms Will Travel For the Right Reasons

Summer time is in full swing. Families are traveling to historical sites and theme parks across the country. Moms are packing their bags for business trips as well. It’s the season when many brands decide to use travel as way to bond with social media moms. If history serves me right, the first mom blogger FAM trip was hosted by Disney World in 2007. They invited 14 mom bloggers to enjoy the magic of Disney during a four-day, all inclusive paid journey to Orlando. It produced thousands of blog posts,…

Engaging with Mom Means Relationships

It’s no secret that Mom is the glue that holds the family project together. Mom drives the kids everywhere, juggles appointments with soccer games and often works outside the home. In today’s world of being the “multi-tasker extraordinaire”, it is more important than ever to understand what drives a Mom’s behavior and choices, and most importantly for businesses, which tactics appeal to Mom’s core values while helping to make her life easier. Regardless of age, race, ethnicity, family size or geographical location, there are five core values that drive Mom’s…

Knowing What Moms are Doing Today can Generate Sales for You Tomorrow

Spring is upon us and while many marketers plan based on a retail calendar, we challenge you to think like a mom. Knowing what’s on her “to-do “ list today can impact your bottom line tomorrow. Here’s where the opportunities lie today for marketers: 1) Easter Baskets- Moms are frantically searching for small, fun items to fill their children’s baskets. If you are a toy company with a product under $10, this is the perfect season to become a Peter Cottontail solution! Healthy, kid-friendly snacks and spring clothing companies can…

Father Knows Best … With The Help Of A Smartphone And Social Media

More and more, we are reading articles and blog posts about the changing roles of fathers in today’s family. Everyone seems to agree that today’s fathers are more involved and active in their role as parent and caregiver. Last month, in cooperation with the Marketing to Moms Coalition, we fielded a survey of 100 social media-savvy dads to get a sense of how technology played a part in daily fatherhood. Here are some of the results. Smartphones Rule Close to 70% of Dads indicate that they own a smartphone and…

Stop Calling Us “Mommy Bloggers”

I have the benefit of being a mom and a blogger. In fact, mom is the probably the title I am most proud of possessing. Last week, I even became a West Point Mom. I am also a blogger. However, I am also a podcaster, a radio talk show host, columnist, author and business owner. And, in some ways, my roles outside of my blogs makes me more influential for the products I love. So if you had to put a name on me, what would it be? I can…

Where Your Brand Needs to Be in 2012

There have been lots of predictions about moms in the New Year: how moms are shopping, what they will buy and what you should be doing to connect with them. I decided to focus on the “where” in the formula of how to market with moms. Even the best tactics will miss the target if they are executed in the wrong environment. You’ve heard it a hundred times that moms are a moving target, always on the go and constantly connected via numerous technology tools. Deploying the right marketing strategy…

A Campaign That Honors, Empowers, Respects Mom

All too often, it seems that the media spotlight shines on marketing initiatives gone bad. Unfortunately, the same viral buzz that is created with a good mom marketing program can take a brand mistake and catapult it to another level. I’m not going to waste my words here recapping all the social media tragedies of big brands; instead, I want to focus on successes. This week, the Marketing to Moms Coalition, a professional industry organization of which I am a proud founder, awarded its fifth annual H.E.R Award to Quaker Oats…

Moms Shopping Trends: Online Trends and Seasonal Peaks

Last month, I wrote the first of a two-part article unveiling the results of a survey aimed at discovering any shifts in the shopping habits of the most powerful consumer group known as “Moms”. From the dozens of questions asked by BSM Media and Totsy.com to over 1,900 Moms, the results were sifted down into four key topics. Read about the first two topics; the impact of the recession and the emotions behind shopping, in April’s Engage post. The two remaining topics reveal online shopping patterns and the current trends in…

Shopping Trends: A Fresh Look

Retailers are always looking for the answers to what drives Moms to purchase one product over another, what makes Moms loyal to a brand and, ultimately, what makes moms decide what to put in their shopping cart, either the one with four wheels or the one on the computer screen. Recently, over 1,900 Moms across the U.S. completed an online survey conducted by Totsy.com and BSM Media, with results offering valuable insight on Mom’s shopping habits and trends. Via dozens of survey questions, this is the first in a two-part series that offer…

The Real Moms of Influence

On the long plane ride to Hong Kong last month, I pushed the SEND button and off it went my sixth book on the Mom Market. Now, before you think this is going to be a pre-published sales pitch, it’s not. In fact, I am not even going to mention the title. However, I would like to share with you the main message of the book and build on its theme in this blog post. If you’ve heard me speak lately or have followed my Engage:Mom posts, the message won’t come as…