Buyer Beware: A Guide To Bloggers
I have no trouble deciding the topic of this month’s Engage:Moms newsletter post. I had to go no farther than my own Facebook page to find a stream of conversation burning up the MomBlogosphere. Here’s the background. A PR company has decided to sell a document titled “2012 Mommy Blogger Contact Guide.” I am purposely not going to publish the link to their site in order to avoid sending traffic to their site. You’ll understand why in a minute. The firm’s name is Bulldog Reporter. I am telling you this because I…
13 Marketing Do’s and Don’ts for 2013
It’s 2013 and as the number on your calendar changes so should some of your mom marketing strategies. I’ve assembled 13 do’s and don’ts that you may want to pay attention to as you enter the new year. Do create a strategy for Pinterest. Looking for Millennial moms? This is the virtual playground where Millennial moms are swapping ideas for centerpieces to strollers. And it’s just not “pinning” your products. It’s about having a visual conservation with your potential customers. Check out Premama, a prenatal vitamin company who engages expectant moms on Pinterest by sharing ideas…
On The Run
If you think this blog post is about delivering your marketing messages to moms while she’s running errands and carpooling to children, you might be surprised. It is about a mom running and about marketing to moms but the mom is me, and the run is my weekly long training run. It’s that time of the year again when I ramp up my miles in preparation for a winter marathon. I take advantage of this time alone and often reflect on life. Since marketing to moms is such a big part of my everyday activities,…
Digital Kids 2013 Advisory Board
This year’s Digital Kids Conference is being helmed by a stellar advisory board. This group of industry experts will provide direction, speaker recommendations and focus to the upcoming program. They include: Maria Bailey, BSM Media, Inc., CEO/President Michael Bellavia, Animax Entertainment, President Richard Gottlieb, Global Toy Experts, President, Global Toy News, Publisher Amy Henry, C&R Research, Vice President, Youth Insights Arseny Lebedev, Signus Labs, Managing Director Stacy Leistner, Toy Industry Association, Inc., VP, Strategic Communications Ed Lewis, Media Chaperone, Founder and CEO Ginny McCormick, Hasbro, Director of Content Nic Mitham, KZero, CEO Izzy Neis, Fight My Monster, Director of User…
There’s An Evolution In The Blogosphere
This is a blog post I’ve wanted to write for some time and now I do so with a bit of lingering hesitation. I’ve delayed putting my observations into writing because I didn’t want to seem like I was generalizing or calling out any one blogger’s personal situation. However, enough time and events have gone by that it will reflect a picture of a sliver of the mom blogosphere. There is an evolution going on within the homes of mom bloggers. As an observer of human behavior, I have watched it with interest for the past 12…
Will Facebook Decide Election? Moms Vote Yes
Historians attribute Bill Clinton’s successful run for the White House to “soccer moms.” Today, these mothers of influence can be found online on Facebook, Pinterest and Instagram. With mothers numbering over 82 million in the U.S., it’s no surprise that both Ann Romney and Michelle Obama made an effort to appeal to voting mothers during their national convention speeches. We recently polled over 1,000 mom influencers about their thoughts on the election, candidates and issues. Social Media Moms How often do moms discuss the election, candidates or political issues with…
Discover and Share Through Video on The New MomTV.com
MomTV.com, the largest online TV network for moms, recently launched an enhanced site where moms join together to discover, learn and share through video. The new, interactive experience of MomTV.com lets moms upload videos on their own channel or simply watch videos, enjoy an online community and share experiences, opinions and advice on all things parenting. “With video channels and shows created by moms and for moms, MomTV lets moms all over the world stay entertained, informed and connected,” said Maria Bailey, founder of MomTV.com and CEO of BSM Media….
How Not To Engage The Top 100 Most Influential ‘Mommy Bloggers’
Add another item to your list of what not to do when marketing to moms – compiling and publishing a list of the top influential mommy bloggers, complete with a link to your Marketing to Mom agency website. This weekend, the buzz in the social media mom playground was not a hot new product or clever advertising campaign. It was centered on a new list titled, “Global Top 100 Mommy Bloggers to Treat and Pamper In 2012”. It was published by a marketing firm that, very obviously, is trying to…
Campaigns That Tug on Heartstrings
I love when I see great Mom Marketing. I can’t help it. I am old enough to remember a day when brands didn’t really focus on moms in their marketing campaigns. Let me correct myself; there were some brands in the ’90s that used images of June Cleaver to portray their interest in and knowledge of moms but I rarely count that as good mom marketing. What’s really ironic is when my teenage children point out good Mom Marketing to me. This was the case last week during the Cincinnati…