Survey reveals Moms are avoiding retail shopping and filling backpacks with PPE. The effects of Covid are changing the 2020 Back to School season not only for educational institutions but for how moms are shopping for their children’s supplies for the new school year.  In a recent survey by BSM Media, a marketing agency which…

Women with children are the most powerful consumers in the US economy. They control over $3.8 trillion dollars of spending each year and make 80% of household buying decision according to BSM Media’s CEO Maria Bailey, Author of “Marketing to Milliennial Moms”. Retailers depend on them to meet their Back to School and holiday goals…

Juneteenth is this week.  In the event you are new to the conversation, Juneteenth marks June 19, 1865 when enslaved African-Americans in Galveston, Texas were told they were free.  For 155 years, the day has been celebrated in various cities across America.  This year the number of celebrations and observances are expected to be larger…

It’s been a long few months for moms.  Not unlike the general population she’s been taking preventative health measures at home with her family. Unfortunately her to do list has grown to include educating her children, seeking out essential household items and entertaining the family.  Now that states are reopening what can we expect her…

Let’s face it the toy industry has seen its challenges over the last 18 months.  First it was the elimination of Toys R’ Us as a major distribution channel, then it was delays in manufacturing while China battled COVID-19.   Things were looking brighter recently for those brands with enough inventory to enjoy a spike in…