8 Ways that Gen Z Moms Differ from Millennial Moms

Yes, you read that right- Gen Z Moms.  Just when you thought you had figured out the behaviors of Millennial Moms, here come Generation Z mothers. The oldest of the latter cohort are 25 years old and are entering motherhood with all the spending that moms represent to the US economy. In fact, it’s predicted that the Gen Z population will control more than $44 billion in spending by the year 2020 according to Futurecast and when you consider that 85% of household income is controlled by  according to BSM…

Is your company ready for the Gen Z Mom?

BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in influencer engagement and outreach programs. Their MommyParties, and Social Spotters, services are proven activation tactics used by Fortune 100 to Start Up companies. BSM Media also owns and operates MillennialInfluencers.com and GenZInfluencers.com which connects brands to Millennial Influencers and Gen Z Influencers.   Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,” “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,” and the…

6 Marketing to Moms Tactics Often Overlooked by Marketers to Drive Sales This Holiday Season

The holiday shopping season is in full swing for moms. Whether they are Millennial Moms or Gen Xers, mothers control purchases for the whole family, from her spouse’s office to child’s classroom gift exchange to her own purchases for the home. She’s buying seasonal foods, home décor, and entertainment products in addition to all the toys on her list.  With so many brands fighting for Mom’s attention this season, it’s more important than ever for marketers to hyper-focus their tactics to drive sales. Here are six marketing to moms tactics…

Marketing to Gen Z Moms: How to Prepare Your Brand for the Next Generation of Mothers

Generation Z young adults are beginning to find their way into motherhood. Currently, the oldest Gen Z cohort is 23 years old. In fact, in less than 5 years, the number of Gen Z moms are estimated to be 8 million strong and growing. To prepare your brand for this new generation of mothers, here’s 5 insights to understand: Gen Z mothers are super-multi-taskers. Marketing to busy mothers who are multi-taskers has always been a behavior that influenced the media decisions of marketers, but the “can do” moms of Generation…

5 Takeaways from Ad Age Small Agency Conference

I don’t typically attend conferences but there was something about the Ad Age Small Agency Conference that seemed interesting. As someone who spends 40% of her professional time on a stage speaking about Marketing to Moms, I don’t get excited about booking another plane ticket or sitting in a hotel ballroom for 6 hours but I must say it was time well spent. The speakers were fantastic, the content was interesting and informative and the attendees were inspiring. Even this well-seasoned marketer took away a few new lessons and reminders….

Back-to-School Shopping Behaviors Among Moms

Back-to-School shopping season is in full swing. Are you capturing Mom’s spending as she prepares her family for the first day of school?

BSM Media recently uncovered some helpful insights for brands about the behaviors of moms and Back-to-School.

How an Innovation Project Evolved into a Marketing Machine for Chick-fil-A

It was 2013, and most brands were throwing money and product at Mommy Bloggers in hopes that a blog post would drive sales. This cycle occurred with every product launch, and it continues today with many brands. However, an email from the Chick-fil-A innovation center transformed the way this brand worked with moms, and it led to priceless success generating conversation about the brand in homes across America. Today, I reveal the story about how Chick-fil-A’s Mom Panel turned from an innovation project into a marketing machine. As the CEO…

How to Prepare Your Brand Today for Tomorrow’s Gen Z Moms

Yes, you read that right- Gen Z moms. Although many marketers are still trying to capture the spending of the youngest Millennial Moms, the first Gen Z moms are arriving. The oldest women of the Generation Z are now between 18 and 22 years old. According to Fast Company, Gen Z consumers will dominate the economy by 2020 and out-number the Millennial population. Gen Z moms who were born into technology don’t know a world without texting, SnapChat, or online buying, so they will demand new marketing to moms tactics….

Mom Influencers: One Size Does Not Fit All

2018 has been labeled by some marketers as the year influencer marketing was legitimized. According to Ad Week,  companies will spend upwards of $10 billion using influencers to deliver their message.  Leveraging the power of ‘word of marketing’ has long been an effective tactic in marketing to moms and continues to be successful as Gen Z moms emerge. However, in the rush to engage mom influencers, marketers have relied on their existing agencies, hallway recommendations or worst of all- Google searches- to determine which of the many social media moms…

5 Simple Ways to Avoid Fake Mom Influencers

There’s been a great deal of conflicting press recently about influencer marketing. On one end of the spectrum are articles touting that Influencer marketing is the “in” tactic for 2018. On the other end is an Ad Age article citing P&G’s influencers with fake followers that became viral among marketers and influencers alike. When I wrote my first book, Marketing to Moms: Getting Your Share of the Trillion Dollar Industry (Prima, 2002), I started the book off by describing a scenario with four moms sitting at a park talking about…