Expert Insights and Proven Tactics for Reaching Moms

MomSelect Social Spotter showcasing product in a social post.

Decoding the Mom Market: Defining Influencers, Brand Ambassadors, Content Creators and Commerce Drivers

As a brand manager targeting the powerful and influential mom consumer, you understand the unique dynamics of this market. Moms aren’t just making purchasing decisions for themselves; they’re often the gatekeepers for the entire household. Reaching them effectively requires more than just surface-level marketing – it demands authentic connection, trusted voices, and strategies built on…

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Mom Select SEO Influencer and Content Creator @lualasyse

How Mommy Bloggers Can Supercharge Your AI SEO Strategy—and Why It Matters

In the rapidly evolving world of digital marketing, Chief Marketing Officers and Brand Managers face increasing pressure to leverage every possible advantage in search engine optimization (SEO). Influencer marketing is no longer just about social media reach; it’s profoundly merging with SEO strategy to create SEO Influencer Marketing. Today, Artificial Intelligence plays a pivotal role…

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Mom Group Survey

How Tariffs Will Impact 2025 Holiday Spending by Moms

How to Sell to Moms this Holiday SeasonIt’s not too soon to focus on the holiday season with potential tariff increases and changing Mom consumer behaviors. These factors are making Marketing to Moms more challenging in 2025.  Consider this fact about US mothers- they start shopping for deals as early as July.  Moms spend $1.6 trillion a…

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