What We Know – BSM Media

Party like Its 2021 and Cash In on New Opportunities with Moms

Say good-bye to blowing out the candles on a birthday cake, big bowls of chips, and slumber parties, celebrations are getting a new look in 2021 thanks to Covid-19. In a recent survey by BSM Media, the leading Marketing to Moms agency, 89% of US mothers indicated they will be changing the way they host parties, family gatherings, and celebrations with the birthday cake being the first to go. One of the biggest changes is the replacement of a single birthday cake with individual cupcakes in an attempt to control…

4 Ways to Capture Gift Card Redemption Sales

Over $3 billion gift cards exchanged hands over the holidays. Grandparents who just couldn’t decide what toy Tyler would want for Christmas and Moms who just needed a little something for the stocking. Now that the gift wrapping is in the trash, gift card redemptions will begin. Thanks to Covid and the spike in online shopping, this redemption season will take on a different look with as many redeemers heading online as into stores. How will your brand capture gift card redemption sales? Don’t leave your share of gift card…

5 Things Brands Should Be Doing Now to Win Over Female Holiday Shoppers during a Pandemic

With local lockdowns looming and Covid cases spiking in many states, holiday retailers will have to re-think the holiday shopping season in order to meet sales goals. In a recent survey by BSM Media of 958 female shoppers, 83% indicated they will be doing over 60% of their shopping online this year. This means that retailers can expect fewer women strolling their aisles and even fewer children pointing to must have toys gripping mom’s hand. All is not lost for brands who are willing to pivot to align their…

4 Holiday Marketing Tactics to Drive Sales with Millennial Moms

It’s the holiday season whether we are ready for it for not. It’s also the holiday season for 2020 which means that it will come with changes. If you haven’t read our consumer insights on Brands and Holiday Shopping – now is a great time to empower you and your team with how mom consumers will shop for the holidays among pandemic restrictions and fears. For over 25 years, BSM Media has built marketing to moms programs based on insights and consumer behaviors of women with children. This year more…

7 Reasons Why Social Spotters Works to Drive Retail Sales with Millennial Moms

BSM Media creates marketing to moms tactics based on consumer behaviors. Over 25 years of studying the way moms purchase products and the journey to brand loyalty have allowed us to leverage this knowledge for our clients. The Social Spotters tactic is perhaps the most successful program we ever developed and execute for clients. What is a Social Spotter? It’s a mom influencer who visits a retailer in search of purchasing your product. She finds it, posts a photos of your product from the retail aisle and after purchasing the…

What Brands Need to Know About Mom’s Covid-Inspired Holiday Shopping

Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, Moms will be approaching how they buy gifts, celebrate with family and friends and prepare meals with thoughts of Covid, civil unrest and economic uncertainty circling in their heads. According to research by BSM Media, Moms spend over $3.1 trillion in the US economy and there are specific behaviors that brands can leverage to capture more of her holiday…

6 Images that Define a Successful Influencer Campaign

BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com. Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,” “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,” and the soon to be released “Marketing to Gen Z Moms.” She is a frequent keynote speaker and media expert. She…

The Future of Halloween in a Covid World According to Moms

Halloween. It’s the second highest holiday spend among moms after Christmas. With social distancing and the cancelation of some college fall sports, it’s natural progression to ask, what about Halloween? BSM Media surveyed 945 mothers from across the United States for their thoughts on the spooky and fun holiday during a pandemic. Here’s a look into the future of Halloween according to mothers and how mom influencers of Mom Select are talking about it already on social media. Halloween. It’s the second highest holiday spend among moms after Christmas. With…

Back To School Shopping Is Taking on a New Look in 2020

Survey reveals Moms are avoiding retail shopping and filling backpacks with PPE. The effects of Covid are changing the 2020 Back to School season not only for educational institutions but for how moms are shopping for their children’s supplies for the new school year. In a recent survey by BSM Media, a marketing agency which specializes in marketing to moms, 56% of moms say they will be spending less than they did in 2019 with 5% indicating that they will eliminate back to school shopping all together. Those moms who…

What Mom Consumers Want from Retailers in a Covid World

Women with children are the most powerful consumers in the US economy. They control over $3.8 trillion dollars of spending each year and make 80% of household buying decision according to BSM Media’s CEO Maria Bailey, Author of “Marketing to Milliennial Moms”. Retailers depend on them to meet their Back to School and holiday goals to name a few. As we move into the most important spending seasons, brands are making changes to attract mom shoppers with Covid fears still in consideration. We recently asked the members of Mom Select,…