Last month, I took a look back on how marketing to moms has changed in the last five years. This time, I’d like to look forward and make a few predictions about the mom market. I know it’s dangerous to pretend you have a crystal ball but I have a pretty good track record for…
A great deal can be learned by looking back. Perhaps that is why a convention organizer recently asked me to include a slide in my presentation noting the greatest changes in Moms in the last five years. Of course, there are many fashionable, parenting and philosophical changes that have occurred, but I elected to focus…
I am sure that Walt Disney himself had no way of knowing just what a small world it would become after all, particularly in the world of moms. Today more and more brands are reaching beyond borders to connect with moms while advancements in technology have empowered mothers to socialize with moms around the globe.…
There’s a new breed of mom – and she’s here to stay. Meet the Mom Frugalista. She’s a savvy, price-comparison shopper who utilizes technology, offline media, and most of all her peers to stretch her buying dollar. She was once a mom on a budget but the recent shift in economic climate generated a conversion…
“If you always do what you’ve always done, you’ll always get what you’ve always gotten.” That quote isn’t just a motivational wall sticker — it’s a wake-up call for brands still dancing around the idea of marketing to moms. Despite decades of data proving their buying power, many businesses still hesitate. They worry about alienating…