Celebrating The Involved Millennial Dad
Of the many differences between Millennial Moms and their predecessors, there is one influence that is worth noting for marketers and that is the redefined role of grandparents. The Millennial Moms’ parents as grandparents play a much bigger and more detailed role in the family, not only for the Moms but also for their children. The Millennials’ desire to enrich child/grandparent relationships (typically the Boomer generations) offers a unique opportunity for marketers whose products and services reach across multiple generations, from the baby market to Boomers as grandparents, and, of…