Why Adding Cloth Diapers to the Diaper Aisle Is the Right Decision in Walmart’s Quest for the Young Millennial and Gen Z Mothers
Last week Walmart made a move to connect with younger Millennial moms and the growing segment of Gen Z mothers by adding cloth diapers to the diaper aisle. For the first time in memorable history, moms can find a cloth diaper alternative sold on shelves next to disposable diapers in select Walmart stores. Elemental Joy Cloth Diaper Kits by Cotton Babies are designed to get families started with cloth diapers. It is a bold move by Walmart to solidify their position as a trendsetting retailer who offers products relevant to…