Maria Bailey shares two quick tips about these powerful consumer groups. From the Digital Kids Conference presentation at Toy Fair ’16.
Today, a new study released at the Digital Kids Conference (co-located with Toy Fair) reveals parents are willing to spend big money for smart connected toys. In a survey by BSM Media and Digital Kids Media, 65% of parents say they would pay more for a smart connected toy (versus traditional toy) or on average $41-60 per toy, while 23% of parents would spend upwards to $80 or more for a connected toy. The spend is high and threshold low for parents who are driving a smart connected toy market,…
As 2015 winds down and the New Year is almost here, it’s time to dust off my crystal ball and offer my predictions on marketing to moms in 2016. Here are a few top-level thoughts for what’s new, what’s hot, and what’s “so 2015”. Mom bloggers will continue to shift their attention to simpler, quicker-to-post platforms such as Instagram and Tumblr. The standard of long blog posts, from product reviews to storytelling entries, will continue to decline as other outlets offer faster sharing and easier ways to communicate with followers….
My Thanksgiving grocery shopping is finished; my Black Friday list is ready (yes, I confess I am one of the 5 a.m. deal seekers, but I knock out most of my holiday shopping by the time my family has breakfast). And as I made my Black Friday list, I thought about the light-speed approach of the holidays and the last-minute strategies I would offer CMOs for maximizing holiday sales. After all, these next few weeks of holiday shopping comprise about 20% in annual sales, according to the National Retail Federation….
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks about millennial moms and food/mealplanning.
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks about the characteristics of millennial moms.
’Tis the season for fall holidays, and it seems like they keep arriving earlier every year! For Millennials, holidays and special occasions are not just about Halloween, Thanksgiving, Christmas and Hanukkah anymore. Even “Hallmark holidays” like Boss’s Day (today, coincidentally) have nothing on the trends that Millennials have created to celebrate milestones, particularly once these women become moms. Millennials can take credit for gender-reveal parties, half-birthdays, baby moons and push presents, to name a few. The generation that spent their childhood with parents who marked ages and stages with celebrations…
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks about the “holidays” Millennial Moms celebrate.
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks at the Utah Food Industry Association (August, 2015) about how moms define their professional roles:
- 8 Ways that Gen Z Moms Differ from Millennial Moms
- Is your company ready for the Gen Z Mom?
- 6 Marketing to Moms Tactics Often Overlooked by Marketers to Drive Sales This Holiday Season
- Marketing to Gen Z Moms: How to Prepare Your Brand for the Next Generation of Mothers
- 5 Takeaways from Ad Age Small Agency Conference
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