A Different Kind Of Shopping Experience: Marketing To The Moms Of College-Bound Children
While most mothers are focused on the holiday shopping season, there is one segment of moms who are actively doing another type of shopping — college shopping. Yes, it’s that time of year when mothers with high school seniors are eagerly awaiting SAT or ACT results, sifting through direct mail pieces from colleges and universities and loading up the car for campus tours. As the mother of four, I have personally experienced the anxiety of college searches while consulting with numerous university admissions offices on a professional basis. Marketing to…