AI. Authenticity. Algorithms. If you are trying to figure out how to market to Gen Z parents, it all starts with focusing on Authenticity, AI and algorithms that take the Gen Z mom or dad from discovery to trust to purchase. Gen Z moms and dads don’t start on a brand’s website and they are…
Gen Z Parents are the first generation of caregivers who have never known a world without smartphones, social media, or instant access to information. This distinction alone has fundamentally changed how they research products, evaluate brands, and make purchasing decisions for their families. Maria Bailey, author of “Marketing to the Modern Mom” and CEO of…
Gen Z Moms are not just a new parenting segment. They are reshaping how products are discovered, trusted, and purchased, and this is why brands need a specialized marketing to moms agency. It’s important to have an agency like BSM Media who understands the consumer behavior of Gen Z Moms. Born between 1997 and 2012,…
Easter is the most overlooked and underestimated holiday among marketing professionals. According to the National Retail Federation, Americans spend an estimated $18 billion on Easter. Yet many marketing plans still treat it like a minor seasonal blip. It might not surprise brands but much of that spending is controlled by moms. According to Maria Bailey,…
Reddit might be the most important platform you’re not using to reach Moms. Reddit is the platform that Gen Z Moms to search for products, get advice on what to buy and normalize parenthood behaviors. Research by Maria Bailey, Author of “Marketing to Moms” shows that 65% of Gen Z moms use Reddit to ask…