Arizona State University recently announced a bachelor’s degree in content creation. The program includes content strategy, video and podcast production, personal branding, audience analytics but promises also promises training to be an Influencer. This is where ASU receives a failing grade from the founder of America’s largest Mom Influencer Network. You can’t teach influence. I…
Marketing collectibles to Gen Z Moms and parents requires more than creating another limited-edition product. Gen Z consumers collect products as a way to express their identity, participate in communities, create content, and connect with their children. For brands planning a Target toy launch, Walmart product launch, blind-box collection, licensed collaboration, or limited retail release,…
Influencer agencies are paid through campaign fees, management fees, creator markups, retainers or combinations of these models. There is no single industry-wide pricing model. The structure depends on the agency, campaign size and services provided. It also depends if the agency is a full-service social media agency or an influencer platform application powered by artificial…
An influencer marketing agency helps brands identify creators, develop campaigns, manage execution, measure results and protect their investment. Working with an influencer marketing agency should give a brand more than a list of creators. The right agency brings strategy, audience insight, established creator relationships, campaign management, content oversight, compliance and measurable reporting. The agency should…
Brands can use mom influencers to support a Target product launch by creating in-store product discovery, at-home lifestyle content, authentic product reviews and marketing assets that help drive awareness, purchase consideration and retail sales. The most effective Target influencer campaigns connect the moment a consumer discovers a product on the shelf with the moment she…