For the holidays, I decided to spread good cheer through song. As this season flies by due to a late Thanksgiving, I hope 2013 was a success and your 2014 plans include effective strategies, like those listed below, to reach moms. Since you (luckily) can’t hear me sing in a written post, sing the tune…
In every industry, there are consumer groups that quietly shape markets while rarely getting the recognition they deserve. Moms are one of those groups—but “quiet” is hardly the right word anymore. Today’s mothers are decision-makers with unmatched influence, guiding not just household purchases but brand loyalties that ripple through families and communities. From food and…
You are likely to find her sipping coconut water in a cafe while shopping on her wireless device. She’s sporting Tom’s shoes and garments tied to some kind of philanthropic cause. Her toddler sits in a stroller close to her, gliding chubby fingers comfortably over an iPod. She’s the Millennial Mom, and she’s all the…
As a consumer group, Millennials control an estimated $172 billion a year and influence $3,000 in family spending annually. Most Millennials enjoyed a prosperous childhood and are the most diverse population of women in the history of the U.S. (both socioeconomically and ethnically). Minorities make up 34% of this generation, up from 24% in the…
It’s Back to School season for moms, and perhaps as a marketer you have overlooked the opportunity to tap into mom’s wallet because you don’t sell school supplies or computers. Don’t make this mistake. The start of the school year means much more to mothers than packing lunches and backpacks. It’s recognized as New Year’s…