It’s September which means brands have more opportunities to sell products to Moms than any other month. Let me explain. September captures 4 major buying seasons within its thirty days. First, moms are wrapping up their back-to-school shopping while cycling out summer bathing suits and flip flops for Fall fashions. Second, 65% of mothers begin the family’s Halloween…
While Summer temperatures hit all-time highs, school backpacks, Halloween costumes and Christmas toys are already on the minds of mothers. These powerful consumers kick off their buying season in July so it’s time for brands to fire up their marketing strategies and tactics. In the spirit of the list yielding mom population, the BSM Media…
It’s been almost a decade since the word, “influencer” moved from being used as a verb to a job title. With an estimated spend of $21 billion globally on influencer marketing, it’s surprising to see brands still making common mistakes that limit the effectiveness of this marketing tactic. Here’s a list of the most common…
With Mother’s Day just around the corner, marketers are ramping up their efforts to cash in on the $35.7 billion (National Retail Federation) spending occasion. For many however, dads will be the focus of digital ads, television commercials, and emails all ignoring the largest group of Mother’s Day consumer- Moms. Eighty percent of mothers in…
Parenting has always evolved with each generation, but Gen Z moms are bringing a completely new perspective that is reshaping family life and consumer culture alike. Unlike past generations, they’re raising kids in a fully digital world, navigating social media pressures, economic challenges, and a demand for authenticity. Many brands struggle to grasp the Gen…