How to Sell to Moms this Holiday SeasonIt’s not too soon to focus on the holiday season with potential tariff increases and changing Mom consumer behaviors. These factors are making Marketing to Moms more challenging in 2025. Consider this fact about US mothers- they start shopping for deals as early as July. Moms spend $1.6 trillion a…
The price and availability of eggs have been in the news for many months and as Easter approaches, its impact on families will continue to rise. Overall, 62% of moms surveyed in a recent pool by BSM Media, say they are purchasing fewer eggs due to price and scarcity. BSM Media, the leading Marketing to…
It is estimated that U.S. Moms spend approximately $3.1 trillion in the economy each year and 2025 will be no different. With the emergence of Generation Z moms who are more digitally astute than any prior cohorts of mothers, retailers can expect to see online sales increase and a much more educated shopper evaluating product…
For over 25 years, BSM Media has connected brands with mom consumers. Take a look at what we did in 2024!
It’s September which means brands have more opportunities to sell products to Moms than any other month. Let me explain. September captures 4 major buying seasons within its thirty days. First, moms are wrapping up their back-to-school shopping while cycling out summer bathing suits and flip flops for Fall fashions. Second, 65% of mothers begin the family’s Halloween…