4 Ways to Capture Gift Card Redemption Sales
Over $3 billion gift cards exchanged hands over the holidays. Grandparents who just couldn’t decide what toy Tyler would want for Christmas and Moms who just needed a little something for the stocking. Now that the gift wrapping is in the trash, gift card redemptions will begin. Thanks to Covid and the spike in online shopping, this redemption season will take on a different look with as many redeemers heading online as into stores. How will your brand capture gift card redemption sales? Don’t leave your share of gift card…