Getting your product on Walmart shelves is a milestone. But the moment it lands, your real work begins. The brands that thrive inside Walmart don’t just wait for shoppers to stumble upon their product, they create awareness, urgency, and trust from day one. Here’s a day-to-day plan to launch your product successfully at Walmart. At…
Launching a new product at Walmart can be one of the most exciting and high-stakes moments for a brand. Shelf placement is just the start. What separates the products that fly off shelves from the ones that quietly collect dust is the story that gets told around them with the authentic content, the in-store buzz,…
Influencer marketing often stops at “post goes live.” But if you’re working with moms influencers and social media moms, especially via BSM Media, there’s so much more value to unlock to drive sales with mom influencers. Beyond the typical social post, mom influencers can help power your SEO, build reviews, create peer-trusted content, and even…
Today, brands want to know if an influencer’s content actually moves the needle, whether that’s sales, search activity, or sentiment. Modern influencer measurement blends financial metrics like ROAS with behavioral signals such as engagement rate and search surge to show the full impact of a campaign. BSM Media breaks down the key trends shaping influencer…
Audiences, including moms, are growing weary of staged collaborations and paid posts that feel disconnected from reality. Yeah, those contents can be really annoying. When every recommendation looks scripted, trust erodes, and once lost, it’s almost impossible to rebuild. This growing skepticism has triggered an influencer marketing authenticity crisis, where followers question whether influencers truly…