Expert Insights and Proven Tactics for Reaching Moms

Parents, Kids Drive Billion-Dollar Smart Toy Market

Parents, Kids Drive Billion-Dollar Smart Toy Market

Today, a new study released at the Digital Kids Conference (co-located with Toy Fair) reveals parents are willing to spend big money for smart connected toys. In a survey by BSM Media and Digital Kids Media, 65% of parents say they would pay more for a smart connected toy (versus traditional toy) or on average…

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