In today’s ever-evolving influencer landscape, smart brands know that success doesn’t stop with the post. Success lives in the comments section of Social Media Mom posts. When you partner with a mom influencer, you’re not just investing in content, you’re investing in access to an engaged, trusted community. And nowhere is that engagement more visible,…
In today’s marketing landscape, where brands are expected to be personal, authentic, and omnipresent, working with a mom influencer or social media mom has become a high-impact strategy. With influencer marketing reaching a global spend of $21 billion, it’s clear that mom influencers—from nano influencers to micro influencers—are powerful brand allies. Yet, many brands still…
When it comes to marketing to moms, one of the most important questions brands should ask is: how do American moms compare to mothers around the world? As the CEO of BSM Media and author of Marketing to Moms, my work has taken me across the globe to study how moms behave as consumers. With…
How Mommy Bloggers Help Brands Navigate the LLM Search Landscape There’s a lot of buzz recently about the seismic shift happening in search, moving beyond traditional keywords into the realm of Large Language Models (LLMs). For marketing professionals, it is imperative to stay at the forefront of search optimization directly translates. As AI, SEO and…
Key Takeaways: LLM-driven search (AI search) is replacing traditional SEO for how moms find products and solutions Using influencers to help with AI search gives brands long-term visibility, not just likes and views Mom bloggers and content creators naturally speak the language that LLMs understand and prioritize BSM Media educates creators on how to write…